Help me design my next bag :)

I recently started exploring the wonderful world of beach bags and totes. I'm sitting here with a pile of fabric and I can't figure out what to do with it.How about some ideas? :) I'm waiting for a great idea to come to me but I just feel blocked. This ruffle tote was posted 2 weeks ago. It seems to be the most popular of all my bags. What's next? Give me some ideas :D