Saturday, March 13, 2010
Whats it take?
I'm actually asking the question, not offering secret information.
The longer I'm a part of the Etsy world, the more I keep having these "Ahhhh, that's what I should try" moments.
I seem to be on the endless search for what the customer is looking for, and even more than that, how do I get myself seen. I've been a part of Etsy for a little over a year now and I have my Etsy site a fan page, twitter and blog.
I run threads in the forums, answer endless threads in the forums and now the adventure of a mailing list and the "Come Wish With Me" newsletter. No, I actually never thought of having a newsletter but I read a comment from one of my fellow Etsy sellers that read, " When you have a blog, fan page or twitter your asking people to come to your site or your shop. When you have a mailing list you already have the people who want to see your shop".
This really made sense to me. Of course your not allowed to ask old customers if there interested in your newsletter because that would be spammy. Tempting yes but I'll follow the rules :) I think this will help bring more traffic to my site. Why have I never thought of this before?
Wow! So I spent the last couple of days working on my upcoming newsletter. Again studying all the ins and outs of newsletters. Not so easy. Just trying to navigate through the mail chimp website was challenging enough. Luckily I have some awesome help with that. But yes I did come up with pretty great first newsletter content. It's still in the tweaking stage but I'm hoping to get it out there this week.
Of course I need to start a sign up campaign first. Hopefully I'll have my little sign up widgets on everything by tomorrow. I need my computer genius helper. lol
So maybe you would like to start a newsletter too! Basically you just write about and add pictures of What's new, what's coming and special discounts for your newsletter customers. The best place for information is cruising the business threads and ask lots of questions. If I can do it you can do it. When I'm finished I'll let you know how I survived the process :) Talk to you soon, Kathie:)